Jason Dussault has been creating and marketing his creations all his life, culminating in the formation of Dussault Apparel where he designs high end streetwear for both men and women that is distinctively edgy, eminently wearable, and in demand.
Often referred to as "The Hoodie King," Jason is best known for his custom and limited edition hoodies featuring his own artwork and graphic design, distinctive silhouettes, and surprisingly sumptuous linings. Handmade in East Vancouver, Canada, Dussualt hoodies sell for prices between six hundred and twenty-five hundred dollars.
Originally building his business one hoodie at a time from his unique show room/design studio/assembly shop in Vancouver's Gastown, Jason initiated his out-of-the-box and in-your-face marketing style by locking his doors and insisting clientele make appointments for private shopping sessions, which was then un-heard of in Vancouver - let alone with a new designer. Then when clientele arrived for their appointment they had to deposit a dollar coin in order for the door to open! But once inside they were treated to a uniquely themed showroom environment that was an experience in itself.
Jason continued to build his brand on the strength of his designs, and by presenting his apparel in both off-beat and a-traditional fashion shows, distinctive and award-winning display booths at major apparel showcases, and unique character showrooms in the United States that he designed and built himself.
He expanded his design lines to include Gene Simmons MoneyBag, Vanity, and DEUCE Custom Ink, in addition to Dussault Apparel. As well he gave his fans denim, T's, ball caps and more.
Jason designed the worldıs most expensive denim jeans which went for auction at $250,000.00; created eye-popping designs for two Indy Cars; a graphic set for Flow Snowboards; plus one of the key merchandising logos and a line of apparel sold at Criss Angel's Believe Cirque du Soleil show in Las Vegas.
Even as the Company and his designing activity grows, Jason continues to do custom designs for clients who have included The Black Eyed Peas, Gene Simmons, Criss Angel, Pamela Anderson, Nickelback, Dee Snider, Kat Von D, Flo Rida, and Todd McFarlane. Jason has also begun accepting commissions to do original pieces of art. His most recent commission was for a set of three paintings valued at thirty thousand dollars each.
The marketing methods Jason has used to propel his designs have been documented in a recent college level marketing text, and Jason has begun lecturing on his marketing methods to colleges, universities and business groups.
His marketing style and bold design work have garnered him significant media attention including interviews and appearances on FOX; EXTRA; Entertainment Tonight; CityTV; ETalk on CTV; Urban Rush on SHAW TV; CBC; MTV; TMZ; The Wall Street Journal; New York Times; plus recurring appearances on Gene Simmons Family Jewels, and several episodes of Criss Angel's Mindfreak.
Jason is now starring in his own reality series along with his partner Mashiah Vaughn and their children. The show is an upbeat, intense chronicling of the jarring juxtapositions between Jason and Mashiah's family life and the rock and roll world of fashion - and the lengths Jason and Mashiah have to go to keep it all together. The show is currently in production and is being produced by Paperny Films for Rogers Media.